One score. Five dimensions. One rank.
The Rival Score puts a number on where your hotel stands — and, more usefully, on the gaps that explain it.
See where you stand. Understand the gaps.
One score for your competitive position, five dimensions to explain it — built from the public signals StayRival observes across your market.
| Dimension | Score | Rank | vs average | vs leader | 30 days | What explains it |
|---|---|---|---|---|---|---|
| RATERates & availability | 78 | 3/12 | +12 | -6 | ▲ +3 | 6% above the market average on weekends, and stable for three weeks |
| OFFEROffer & positioning | 69 | 5/12 | +4 | -19 | ▼ -2 | No package on stays of 3+ nights, unlike 6 competitors |
| REPReputation | 82 | 2/12 | +11 | -4 | ▲ +4 | 4.6/5 and rising — “location” and “service” mentioned positively |
| PRESENCEOnline presence | 61 | 8/12 | -9 | -30 | ▼ -1 | No recent Google post, direct rate missing on several dates |
| DEMANDFuture demand | 72 | 4/12 | +4 | -11 | ▲ +5 | 4 high-pressure dates identified in the next 14 days |
6% above the market average on weekends, and stable for three weeks
No package on stays of 3+ nights, unlike 6 competitors
4.6/5 and rising — “location” and “service” mentioned positively
No recent Google post, direct rate missing on several dates
4 high-pressure dates identified in the next 14 days
The Rival Score is not a scientific measurement. It summarises the public signals StayRival observes — rates, offer, reviews, online presence and demand indicators — and your position relative to your competitive set. It moves as your market moves.
How the score is built
No black box: the same public signals you could check by hand, read every day on every property in your set.
What goes in
Published rates and public availability, packages and direct-booking benefits, ratings and review themes, the state of your Google and OTA listings, and the demand signals around your dates. Each dimension is scored on its own before anything is combined.
How it is compared
A score only means something next to your set: the average, the leader and your rank travel with it. A 61 is not bad in the absolute — it is eighth of twelve, and that is what tells you where to act.
What it is not
It is not a scientific measurement and it does not predict your revenue. It summarises what is publicly observable on a given day, moves when your market moves, and says so rather than claiming a precision it does not have.
Where you were, where you are, where the market is heading.
StayRival keeps the history of your position, compares it with your set today, and reads the public signals for the dates ahead.
How your position moved
- Rank and score history, kept month after month
- Rate and reputation movements, with what caused them
- Offer and online-presence changes across your set
- Every recommendation you marked as handled
Where you stand today
- Rival Score 74/100 — 4th of 12
- Strengths: reputation (2nd) and rate position (3rd)
- Weak spot: online presence (8th)
- 4 opportunities and 2 risks detected this week
What the next 14 days look like
- Rates published by competitors for coming dates
- Public availability shrinking on 4 dates
- Events, school holidays and long weekends nearby
- Short-term weather on the coming weekends
- Dates where your rate looks low for the market
Future signals are observations, not forecasts. StayRival shows what it sees publicly and how confident it is — never a certainty.
- Concert 1 mile away
- First weekend of fall break
- Long weekend for part of the market
- 5 of 7 competitors raised their rates
- 2 competitors no longer show public availability
- Your rate is 18% below the market median
Several independent signals point the same way for that date: outside demand building while public supply tightens.
Consider raising your rate by $15–20 for that Saturday, and keep your last rooms for the direct channel.
Medium — to be confirmed against your own occupancy and pickup.
About the score.
Can I see a competitor's score?
You see your own score and your rank in your set, plus the set's average and best score. Individual competitor scores are not published: the point is your position, not a public league table.
Why did my score move when I changed nothing?
Because it is relative. If three competitors refresh their listings or cut weekend rates, your score moves even though nothing changed on your side. The Weekly Brief tells you which of the two happened.
Is 74 a good score?
On its own, nobody can say — and a tool that answers that with a number alone is selling you something. What matters is your rank, the gap to the average, and the direction over the last thirty days.
What did your competitors change this week?
Find out in 2 minutes. Free report — your Rival Score, your rank in your set and the gaps that explain it.