StayRival
Analyze my hotel
PRESENCE
ONLINE PRESENCE

The listing is the shop window. Yours may be half closed.

Google profile, Google Hotels, OTA listings, official site — how visible and how complete you are where travellers compare, and what your competitors do better.

Free competitive report · No credit card · Takes 2 minutes
PRESENCE IN YOUR RIVAL SCORE
61/1008/12
vs average
-9
vs leader
-30
30 days
▼ -1

No recent Google post, direct rate missing on several dates

RIVAL SCORE 74/100 · 4th of 12 competitors
RATE
78
OFFER
69
REP
82
PRESENCE
61
DEMAND
72

PRODUCT DATA SHOWN FOR DEMONSTRATION

What PRESENCE covers

Four public surfaces, audited separately, then combined into one score — because a traveller rarely sees only one of them.

  • Google profile quality and completeness
  • Google activity and posts
  • Photos
  • Replies to reviews
  • Presence on Google Hotels
  • Direct rate visibility
  • Consistency across OTA listings
  • Descriptions, amenities and content
  • Website and booking path
01

What we observe

Profile completeness, recent posts and photos, replies to reviews, whether your direct rate appears on Google Hotels, amenity consistency across OTA listings, and the state of your own site and booking path.

02

How we read it

Each surface is scored, then the gaps are ranked by what costs you the most visibility for the least effort. Most of them are free to fix and depend on nobody but you — which is why this dimension usually moves first.

03

What it cannot tell you

StayRival audits what is public. It cannot log into your Google profile, your extranet or your booking engine, and it does not fix anything on your behalf: it tells you what to correct, where, and why it matters.

Your four surfaces, scored

The audit as it appears in your report, with what was found and what to do first.

ONLINE PRESENCE AUDIT · YOUR PROPERTY
68/100
Google profile
52/100
Google Hotels
64/100
OTA listings
59/100
Official website
WHAT WE FOUND
  • No recent Google post
  • Direct rate missing on several dates
  • Photos older than the market average
  • Some amenities not filled in on OTAs
  • Information inconsistent across platforms
RECOMMENDED NOW

Restore your direct rate on Google Hotels, then publish a weekend offer with two recent photos.

PRODUCT INTERFACE · FICTIONAL DEMONSTRATION DATA

What it turns into

Presence gaps are the cheapest points to win back — no price change, no negotiation, no campaign.

PRESENCEPriority: HighConfidence: High

Your direct rate is missing on several Google Hotels dates.

WHY

Booking.com appears on those dates and you do not, so travellers comparing there never see your direct price. Check your connectivity and your direct availability.

SUPPORTING DATA
  • Direct rate missing on 6 of the next 30 dates
  • Booking.com visible on all 30
  • 9 of 12 competitors show a direct rate
COMPARED WITH
9 of 12 competitors show a direct rate
Valid
Check this week
Expected effect
Puts your direct rate back where guests compare. The effect depends on your connectivity setup.
PRESENCE · QUESTIONS

About the presence audit.

What does “direct rate missing” mean exactly?

That on some dates, Google Hotels shows OTA prices for your property but not your own. Travellers comparing on those dates never see your direct price — usually a connectivity or availability setting, not a Google problem.

Do you check my competitors' listings too?

Yes. The score is a comparison: a profile is not good or bad in the absolute, it is more or less complete than the ones next to it in the results.

Will StayRival update my listings?

No. It has no write access to your accounts, by design. You get the list of gaps, each with the page to open and the fix to make.

FREE COMPETITIVE REPORT

What did your competitors change this week?

Find out in 2 minutes. Free report — your Rival Score, your rank in your set and the gaps that explain it.

Free competitive report · No credit card · Takes 2 minutes